I am pleased to announce that Graffiti Design are now the sole supplier for Monsoon Accessorize signage. The extremely successful fashion retailer awarded the contract to Graffiti Design following a tender process with some of the UK’s top sign companies for their retail signage rebrand.
The works for Monsoon Accessorize come following a re-brand for the company in 2011 and consequently the pressing need to bring the existing estate up-to-date with the new brand image. The company founded in 1976 as a market stall on the Portobello road has remained true to its roots with its new image as it is both contemporary and feminine.
Graffiti were chosen as the main supplier for a number of reasons, but one of the main factors was their experience in re-brand projects for other retailers. Over the last 24 months Graffiti have refreshed stores with new signage identities for Fat Face, White Stuff and Oasis. Re-branding projects plays to key strengths of the company, which are interpreting and developing designs into signage products through innovative use of materials and production techniques, this helps to bring the brand to life and help clients really stand out from the crowd.
The first phase of the roll out is being focussed on stores which are located in areas of the UK which will see an increased number of visitors due to the London Olympics. The focus will then shift to the rest of the UK and the international side of the business which is being developed due to continuing success in new markets.
Working with Monsoon Accessorize is another feather in the cap for Graffiti Design, as Managing Director Neil Keeley commented “working with one of the country’s best retailers on such a key project is fantastic for us, it just goes to show that what we provide is a service which is very appealing to our customers, and that all the hard work we have put into the business over the last few years is paying off”.
The move by Monsoon to re-brand is being seen as a smart move by many retail industry observers, as many retailers continue to struggle to attract recession shackled customers, investing in strengthening brand image can and hopefully will pay dividends.