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Graffiti Design were approached by the Lush Cosmetics Company to deliver a host of sustainable signage solutions for their new concept store in Lincoln.
As part of Lush’s mission to ‘Leave the world Lusher than we found it’, the main focus of the new store design was reducing, reusing and recycling.
The shop and space planning team were looking to significantly reduce the environmental impact of any waste produced from the shop refit process, including signage. Lush Lincoln had been chosen to become the first store of its kind and would pave the way for a new, even greener wave of store refurbishments across UK & I and Europe.
The store concept saw Lush adopt a more artisan aesthetic, moving away from illuminated and metal signage to a traditional timber facade. It also saw Lush taking the existing furniture from the previous store and repurposing and refinishing to give the materials a new lease of life.
To hide the preliminary shopfitting works we were asked to fit PVC free vinyl graphics to the glazing. Traditionally digitally printed vinyls release harmful chemicals when burnt and their backing papers also produce plasticized waste. The PVC free vinyl sourced for Lush featured a siliconised craft paper backing and a pressure sensitive adhesive. It also passed their stringent credentials for being animal testing and animal product free.
Whilst construction works were underway we were commissioned to manufacture a new timber and steel projector sign, PVC free Lush branding paint masks and PVC free cut vinyl in-store graphics.
Lush also wanted reusable point of sale messaging that could be easily reworked by store staff. The Graffiti R&D team developed a glue-free letter-board design made from recycled material. In order to minimise waste and manufacture efficiently, this letter-board was mass produced for distribution throughout UK&I and Europe.
We have worked with Lush on concept stores and store refurbishment programmes before. Along with an award winning suspended sign for their White City storefront, we have risen to many interesting challenges including producing signage constructed from moss covered cut lettering, recycled yoghurts pots and soap!
Lush continues to provide us with unique challenges and keep us on our toes with our green and ethical credentials. Inspired by our ongoing work with Lush, Graffiti have developed a new green media buying guide and research programme. More information can be found here.
“Lincoln is paving the way for the regeneration of our stores by upgrading existing furniture for a fresh new look, reducing our waste and environmental impact.”
Richie Fennell, LUSH shop and space planning