Posts Tagged ‘retail signs’

Portobello Poundland Signage

Last week we installed our first Poundland Signage project in Portobello Road, Notting Hill.

Poundland introduced the concept of single price retailing to Europe back in 1990 at their first pilot store in Burton-on-trent. Nowadays if you walk down most high streets in the UK you are likely to see a busy Poundland store.

They are up to around 250 stores in the UK now and expanding fast. Poundland are one of the few retailers who seem to have thrived in the difficult ecomonic climate that have persisted over the past few years and have proved that they have a robust business model.

Poundland stores

Back to this project specifically, following a site survey we produced the signage to the Poundland specification as supplied by our client. The spec was folded aluminium panels fret cut and backed up with opal acrylic. This was all illuminated to give a simple but very effective sign which is proven to work well on the high street.

We worked to quite short lead times for this project in order to meet the store opening deadline, the signage was installed out of office hours to ensure that minimum disruption was caused to the store and the area itself.

The result as you can see from the photos is really good, we have had some excellent initial feedback from the in-store staff and look forward to working with Poundland on future stores across the UK.

retail fascia

If you have a project which you would like to discuss with our friendly team then please contact us today.

New Signage for City Electrical Factors

We have just completed the manufacture and installation of our first City Electrical Factors signage at the Brighton West Branch. We were approached by CEF back in February and competed in a tender for the works. We were awarded the signage work based on our competitive pricing, our extensive knowledge and experience. It is a great start for Graffiti Design within City Electrical Factors, as the retailer has over 360 sites in the UK.

We have secured a further 9 sites and are looking at 10 beyond that, with a possibility of covering the whole of the South East’s City Electrical Factors branches.

CEF Brighton West

The signage is clean and smart, with simple and effective imagery and wording. Red ACM panels with cast vinyl, flat cut white acrylic letters and a halo illuminated logo with digitally printed contravision made up the front elevation of the branch. The install engineers also erected a 3 metre monolith at the entrance to the trading estate, with cast vinyl detailing on the front.

Our relationship with City Electrical Factors has been taking to another level with the install of the new signage at CEF Brighton West, as before we were a customer of theirs, and now the favour is returned. CEF Chichester is now under way in the factory with pushed through illuminated lettering, and Littlehampton should not be far off after that.

The what’s what of illuminated letters

At Graffiti we get many enquiries for illuminated letters. Great, this is one of the areas we really specialise in. However, there are so many different looks and methods of illumination it is tricky for our customers to make the right decision to achieve their desired results. This should help you to understand and get some ideas of what would be best for you.

There are really seven different types of illuminated letters, so deciding isn’t straight forward. They are halo illumination, face illumination, full letter illumination, side illumination, Matrix illumination, Trax illumination and the classic neon. All are effective and have their own individual strengths and purposes.


Firstly there is halo illuminated letters. These are very popular on the high streets of the UK and amongst retailers especially. It gives a classy and sophisticated yet subtle illumination of the sign. Halo can be used on any type of built up letter, from aluminium, stainless steel, modelboard and acrylic. LEDs would be mounted inside the letter to illuminate back onto the fascia as the letters would be stood off.


Face illumination is also a very popular form of retail signage, and probably the first port-of-call when it comes to illuminated signs. They are bright, bold and really stand out on the high street. The face of the letter would be acrylic, with either stainless steel or aluminium returns. Again, LEDs would be used to illuminate the face. We manufacture face illuminated letters for Monsoon stores.


Full letter illumination can only be used with built up acrylic letters. LEDs in the backs of the letters illuminate the entire area as the acrylic is semi-translucent. We have used these types of illuminated letters for Red Bull Racing.


Side illumination is very similar to full letter illumination, as the letters would be built up acrylic with internal LEDs, however the face would be covered so only the returns illuminate. The main fascia signage for Oasis used this method.


Matrix illuminated letters are a new take on traditional fairground style of illuminated letters. Using exposed LED light bulbs or pushed through LEDs on the face of the letters to achieve a retro style. This has proved extremely popular with some clients and we believe it is only a matter of time before Matrix illumination really takes off and becomes a household name of illumination in the signage industry.


Another developed product from Graffiti Design is our very own Trax method. This is where we mount half the letters onto the outside of a glass frontage, then the other half on the inside of the glass. There are steel tubes that subtly hold all the electrics that run power to the LEDs mounted in the interior part of the letter. The light shines through the glass to the acrylic letter on the exterior illuminating the sign. It gives a look of floating letters coming through the window that has been extremely popular with Jones the Bootmaker, and many of our clients.

Finally we come to neon. Neon has been around for an extremely long time, and is what everyone thinks of when it comes to an illuminated sign. The bold bright colours are nearly impossible to replicate and there is sometimes nothing else that can match the effect neon gives you.


Hopefully this should give you all a better understanding of what can be done with illuminated signs and built up letters. We have every example of illumination mentioned here in our showroom which we welcome you to visit. If you have a project or an idea for some signage, then please contact us to today and we would be happy to help.

Graffiti Completes First Coffee Republic – Illuminated Retail Signs

The installation of the new Coffee Republic illuminated retail signs was completed this week by Graffiti Design. Coffee Republic’s franchises keep expanding as the latest addition to the high street chain is on Cowley Road, Oxford.

This is the first site by Graffiti Design and there are a few more, around London, on the radar. The signage is made of pushed through opal acrylic text, with the faces of ‘Republic’ covered with painted aluminium inset by 10mm. The letters are pushed through an ACM tray with internal fluorescent tubing for illumination. Two fascias were manufactured for the Oxford site and there is also an LED illuminated projecting sign to complete the set of external illuminated retail signs.

Internally, Graffiti produced two hanging canvas prints, a wall vinyl decor and a Perspex roundel with reverse cut vinyl. The interior printed works is something Graffiti Design is now extremely accustom to, having completed a vast amount for many of the blue chip client base, especially Fat Face, Brighton & Hove Albion and Monsoon Accessorize.

The signage for Coffee Republic is simple, only using three different colours, yet extremely affective. It stands out on the high street and still remains stylish and not overworked. This is another project that the specification has suited Graffiti Design. Illuminated retail signs are all in a day’s work for the chaps in the factory and we certainly look forward to working with Coffee Republic in the future and on more sites. The Oxford site is due to open within the next month.

Massive New Monsoon Illuminated Signage

Graffiti Design has recently completed the new Monsoon signage for Monsoon Kingston store. The main side of the massive fascia stretched over 34 metres long with two projecting signs and four sets of illuminated built up letters.

This site is part of the continued rollout of the newly rebranded Monsoon Accessorize signage that Graffiti Design won back in March 2012. Now that the initial Olympic rollout has been successfully completed, Graffiti have been working through the major sites in the Monsoon Accessorize estate.

Kingston was just one of a number of the key sites for the worldwide fashion retailer; others have included Accessorize Euston Station, Kings Road London and Taunton. More sites are on the horizon and now in manufacture, Canary Wharf, Windsor and Crawley will be completed with the next couple of weeks.

The illuminated signage at Kingston was complex not just because of the size, but also the splay around the corner of the building. The powder coated aluminium trays were over 1.3 metres in height, and reached a little over 42 metres in length. There were four different sets of illuminated letters on the fascia, ranging from a cap height of 240mm over the door, to the main set which was 1.2 metres.

All the letters and both projecting signs were internally illuminated using LEDs, and diffused with opal acrylic. The job took over two nights to install because of the sheer size of the panels and letters.

The fascia also included the new Monsoon Children logo, in a very attractive illuminated blue. The other two sites where Graffiti has manufactured and installed the Monsoon Children fascia are Regent Street and Kings Road. The ‘Monsoon’ remains as built up illuminated letters although ‘Children’ is manufactured as pushed through illuminated letters, so they appear flush with the rest of the fascia.

Graffiti Design has also been working on samples of the illuminated built up letters to be sent out Egypt for Monsoon, as the retailer spreads it wings to the Middle East.