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GdiTRAX: Sign Lighting System of the Future

Graffiti Design and the Rise of LED

From trough lights to colour-changing bulbs, LED sign lighting is becoming ever more prevalent in signmaking. As a lighting source, LED lights are being used more and more, becoming extremely important to the signmaking industry and its customers alike. 

But demand and customer requirements are ever-evolving and accelerating in pace with the future. To give our customers added value and that crucial extra edge to their shop signage design, new systems and new techniques need to be developed and made available to the market.

At Graffiti Design, we develop high-quality components into systems that are easy to sell because of the obvious benefits enjoyed by the end user. We work tirelessly to bring the best signs we can to the market place, which means frequent innovation and regular investment in new technology, and constantly reviewing production methods and developing ideas.

A major part of our business is supplying LED-illuminated built-up letters. One question often raised by our customers is, How do we hide the wiring?

The solution? Graffiti Design suggests Gdi TRAX.

What is Gdi TRAX?

Our customers understand that technology is constantly developing, but what does this mean for them? Love-struck moths will always chase the light, but does it matter to them if the light is naked flame or white LED fairy lights?

An innovative modern system of transmitting power has been developed for LED illuminated built up letters called Gdi TRAX.

Essentially, this futuristic new solution is a cable-less way of delivering power to the individual built-up letters. 

Using a Gdi TRAX rod system, it internally feeds power to the individual letters, eliminating the need for unsightly cables between the letters, replacing them with a sleek and discrete 4mm wide stainless steel Gdi TRAX rod system. 

Consequently, there is no need for a sign tray to hide the power feed, or even for threading the cable through the fabric of the building upon which the letters are mounted.

Gdi TRAX Advantages:

    • Invisible wiring
    • Discrete
    • Cost-effective (no additional costs such as trays or drilling through walls)
    • Saves installation time
    • Can be used to finally fix built-up LED face-illuminated letters directly to glazing without the need to drill the glass.  
    • Seamless results. 

Talk about a futuristic twenty-first-century solution to a twentieth-century problem!

Big Names That Use Gdi TRAX

Although the Gdi TRAX system has not been on the market long, a number of prestigious high street names in retail and leisure have now specified this system, commissioning and installing it in a number of sites throughout the UK. 

Well-known users of this cost-efficient, attractive LED lighting system include:

TESCO

Specsavers

Superdrug

Five Guys 

Poundland

Vision Express

Card Factory

They’re not alone, either. More and more businesses are spotting the aesthetic and economic appeal of this new system. In times when it is important to stand out from the crowd, even some small independent businesses are specifying this style of sign.

How much does it cost?

Gdi TRAX is surprisingly affordable given the reduction of material cost and installation time. 

Like all bespoke projects, prices are subject to specification. 

To request a quote, please give us a call or contact our sales team. We will get back to you the same day.

See More Signage Design Projects

Graffiti Design is a signage company based in London, UK. In business for the past forty years, we specialise in high-quality retail signs and corporate signage and logo design.

See more information on our wide range of corporate products or services, or consult our retail or leisure projects.

Browse the rest of our wide range of products.

Find us on social media: LinkedIn, Facebook, or Twitter.

Unique Halo LED Neon Retail Signage For Unique UK Restaurant

Back in 2018, we installed a huge variety of both internal and outdoor signage for Happy Bird on Whiteladies Road, Bristol. As another brick and mortar business rather than digital brand positioning, this involved a combination of decorative LED neon lights and wall art, as well as corporate and retail signage, in order to best grab customers’ attention.

As the UK’s only free-range chicken fast restaurant, Happy Bird needed to express their eco-friendly mentality and transparency in a fun, urban style. This meant a lot of custom neon LED lights, and a sign that says ‘Cluck and Collect’.

Our design team responded with a wide range of stylised signage, including exposed neon, LED halo illuminated letters on a perforated aluminium fascia, and printed birch plywood, to name just a few.

All signs were manufactured within Graffiti Design’s factory in Sussex.




See More Signage Design Projects

Graffiti Design is a signage company based in London, UK. In business for the past forty years, we specialise in high quality retail signs and corporate signage and logo design.

See more information on our wide range of corporate products or services, or consult our retail or leisure projects.

Find us on social media: LinkedIn, Facebook, Instagram, Twitter.

Lightbox Readograph Signage For London Cinema

Few things say “cinema!” more than a bulb-studded, six-foot-tall lightbox across a building. In sign-making, these iconic signs are called readographs. In warm white lighting with a background of black stripes on the front facade of movie theatres, light boxes just ooze old Hollywood glamour.

Over the past few decades, we’ve designed, produced and installed a wide variety of commercial cinema lightboxes throughout London. The main difference nowadays our customers tend to prefer LED lighting for their cost and energy efficiency. We recently had the pleasure of manufacturing a bespoke sign fascia for Genesis Cinema, Mile End Road, London, to advertise their latest film showings. 

Design and Manufacture of Theatre Signs

This cinema sign project included the manufacture and installation of an LED illuminated lightbox of 15 metres x 1.2 metres (including a bow-fronted section) with interchangeable clip-on acrylic letters. Each letter was CNC moulded by our expert team in Graffiti Design’s factory. 

See More Signage Design Projects

Graffiti Design is a signage company based in London, UK. In business for the past forty years, we specialise in retail and corporate signage and logo design.

See more information on our corporate products or services, or consult our retail or leisure projects.

Find us on social media: LinkedIn, Facebook, Instagram, Twitter.

Corporate Signage That Matches Brand Identity

Applications Engineering Ltd approached us wanting corporate signage that truly reflected their logo and strong brand identity

The corporate sector is a significant part of our work. From small businesses to enormous visual brands like Accessorize and even governmental organisations, we’ve worked with almost every high street brand you’re familiar with.

Brand Identity Design

Logo design being their expertise, for Applications Engineering Ltd the Graffiti Design team came up with corporate signs that mean business: minimalistic and modern, with an architectural element and colour palette rather reminiscent of NASA.

We digitally printed the logo, which was then reverse-applied to a 1200mm-diameter acrylic dome in a powder-coated aluminium housing. We also manufactured a low-level silver aluminium monolith with individual blue aluminium letters. 

Manufactured entirely in-house, each letter was hand-crafted by one of our expert craftsmen. 

See More Signage Design Projects

Graffiti Design are a signage company based in London, UK. In business for the past forty years, we specialise in retail and corporate signage and logo design.

See more information on our corporate products or services, or consult our retail or leisure projects.

Find us on social media: LinkedIn, Facebook, Instagram, Twitter.

PROJECT CO-ORDINATOR VACANCY

We have an opportunity for someone to join our team as a project Coordinator, the role will suit someone who has initiative, excellent organisational skills and is good at working in a team.

The role will involve working closely with the Project Managers to help deliver projects for our key clients (such as Fat Face, Monsoon & Superdry) including arranging licenses/permits and liaising with our design and production departments to ensure that important projects are delivered to time, budget and quality.

We are looking for a candidate who wants a career and who is passionate about what they do, we believe it’s important that this person has a good sense of humour and is hard-working.

The successful candidate should be fully competent in MS Office and having knowledge of signage and design is important but not essential.  There will be an opportunity for career advancement at a later date for the right person.

Please send full CV and cover letter through to damien@graffitidesign.co.uk, any questions please feel free to call and speak to Damien or Neil. The closing date for applications is Friday 22nd May

See full Job description for more details

 

Main purpose and scope of this job:

The role involves assisting the Project Managers and working closely with them to ensure that all projects for our clients are delivered to timescales, budget and quality.

This includes working closely with the project managers, artwork and production departments to ensure all deadlines are met for individual projects. You will be accountable for the below responsibilities and therefore will need to plan your own work in order to meet these.

 

Responsibilities include (but are not exclusive to):

  • The production of Risk Assessments and Method Statements (RAMS) as required and distributing with good time, also the responsibility to find out if these are required
  • The production and distribution of accurate Works Orders/Job Sheets for each project to be created in good for each respective project.
  • The production and distribution of accurate install dockets in good time for each respective project.
  • The timely ordering of materials for jobs per the approved Job sheets/Works Orders and recording of this through the PO system
  • Production of quotations/estimates for clients
  • Assisting clients with any queries they have on projects, investigating and taking accountability for resolving issues
  • The checking and organising of any licenses and permits required for all projects in a timely manner
  • Liaising with artwork teams to get artwork amended and approved by client and production files ready in a timely manner
  • Working with the production manager to ensure the timely production and delivery of projects
  • Organise installation of signage and delivery of respective jobs in good time
  • Occasionally there will be a need to visit clients and survey sites for upcoming projects

 

Competencies required:

  • Initiative – Evaluates, selects and acts on various methods and strategies for solving problems and meeting objectives before being asked or required to do so
  • Accountability – Takes responsibility for all work activities and personal actions; follows through on commitments; implements decisions that have been agreed upon; maintains confidentiality with sensitive information; acknowledges and learns from mistakes without blaming others; recognizes the impact of ones behaviour on others.
  • Problem-solving – the process of finding solutions to difficult or complex issues
  • Customer-centric – Demonstrates concern for meeting internal and external customers’ needs in a manner that provides satisfaction for the customer within the resources that can be made available.
  • Attention to detail – Achieves thoroughness and accuracy when accomplishing a task through concern for all the areas involved
  • Oral Communication skills – Demonstrates the ability to convey thoughts and express ideas effectively using speech in individual or group situations; attends to and fully comprehends what others are saying.
  • Planning/Organising – Establishes a systematic course of action for oneself or others to ensure accomplishment of a specific objective. Determines priorities and allocates time and resources effectively
  • Professional/Technical Expertise – Acquires and uses technical and professional knowledge, skills and judgment to accomplish results and serve customers effectively.
  • Teamwork – Willingly cooperates and works collaboratively toward solutions that generally benefit all involved parties and accomplish group objectives

 

Skills required:

Essential

  • PC Skills – Microsoft Office intermediate

Useful

  • Knowledge of design packages and principles
  • Knowledge of construction projects
  • Commercial/sales experience