Concorde Park was a new build commercial development in Maidenhead and Graffiti worked closely with the project management team (MHBC) and the main construction contractor to develop totem signage which reflected the high quality estate. In all there were four separate totems, the primary entrance unit and three further mini-totems for each building block. All totems incorporated internal steel support frames, with silver aluminium composite panelling with recessed horizontal face and vertical edge detailing. The primary logoform and texts was back lit pushed through flush acrylic beneath which there were separate logo panels which were left blank for tenant addition as each unit was let. In all the signage was well received and most definitely assisted in the letting of the properties.