Archive for February, 2011

White Stuff Rebrand

Graffiti Design were approached by AMD architecture with some designs for the re-branding of White Stuff, the fashion retailer. The brief was very different, to design a range of signage that used letters which looked like they had been re-claimed / second hand.

We firstly had to source some original reclaimed letters and look at how we could replicate their age and style into signage across the White Stuff Estate which would aesthetically look the part, whilst also be durable and not overly expensive.

We used the whole range of materials in the sign makers kit bag to make the letters including Oak, aluminium, brass, acrylic & stainless steel. These were used to produce individual letters for the retail outlets as well as projecting signs and A-boards.

The idea was to make every shop look slightly different and unique, this is no small challenge when White stuff has over 60 retail outlets and are expanding rapidly. There were several different brand ideas to begin with which were slowly whittled down through prototypes which were displayed at White Stuff 3 mock shops at their Head Office in London.

All the signs and letters used in the White Stuff re-brand are hand painted and made by our skilful team of sign makers. We have developed a process which is easily scalable and can be repeated for additional stores with minor adjustments made to colours and finishes to give each store a uniqueness which adds to the success of White Stuffs business

We have worked tirelessly with AMD and White Stuff over the past 18 months to constantly develop their signage specification and have thoroughly enjoyed the challenge and are very proud of the end result.

The signage as well as an excellent business model and strong brand has helped White Stuff to drive their business growth over the last few years and as well as re-branding existing stores White Stuff have opened 7 stores in 2010 including their largest ever in Edinburgh.

Whereas some retailers have suffered in the recession of recent years White Stuff have bucked the trend by posting record results throughout the period. To demonstrate this total sales have risen 43 per cent in the last year, according to financial results published on 18th February 2011. For the 52 weeks up until May 1st 2010, the retailer saw underlying EBITDA increase 38 per cent to 18.4 million whilst its gross margin percentage was up 0.73 per cent.

Sally Bailey, White Stuff CEO, commented: “White Stuff has had an incredible year. As well as enjoying very strong growth, we’ve also been able to give something back…. We’ve worked hard to create a unique shopping experience that is unlike anything else on the high street.

Graffiti Design are proud to be a part of the success story of White Stuff and look forward to working with them further in the future

Estate Agency Rebrand

Graffiti Design recently teamed up with Good Looking Design to offer a comprehensive re-branding service for Estate Agents. Offering everything from Branding to Signage to Websites

We have found that a lot of Estate Agents having come through a very tough time over the last few years are optimistic about the future and keen to now take advantage by giving themselves a fresh new look in 2011 to boost profile and business

Our customers have told us that they are looking for a one stop shop for everything associated with re-branding their business. The most important thing of any rebrand is the brand and identity itself, whereas some design agencies will charge through the roof, we offer a very competitive rate direct through Good Looking Design. The services we offer are:

• Logo Rebrand
• Signage and Installation
• Property Sign Boards
• Website
• Business Cards
• Stationary

We are then able to translate your new brand across your signage for your offices, estate agents boards, interactive website and all your stationary.

We also offer our clients an online presence with custom websites. Using Good Looking Designs and Pavilion Web we can create for you a fully optimised website which allows the customer to view all your properties with a very user friendly and stylish interface. Some of the Website Services Include:

• Property Search Engine
• Google Map and Street View Integration
• Image Gallery
• Quality Search Engine Optimisation
• Social Network Integration

We have completed this service for a number of estate agents across the South East with Fantastic results; please see below feedback from some of our satisfied customers:

“A fantastic sign company – Graffiti Design have just completed the signage on our two offices in Elm Grove, Brighton. The signs look fantastic and Damien and team have been superb from start to finish. Make sure you make the right decision and get your signs done from here!”

Ian Wilkinson, Wilkinsons Estate Agents, Brighton

“We were pleased to use Graffiti again and as usual the work was carried out to an excellent standard with the minimum of fuss. We are particularly grateful for the design ideas and we are delighted with the finished result.”

Julian Vince, Dixon Vince Estate Agents, Uckfield

“I just wanted to pass on our thanks to Graffiti Designs design and installation teams, for the work carried out on our new Crawley branch. The whole process from initial visuals to the finished product was conducted with professionalism and the delivery was very smooth and carried out quickly, especially given the relatively short notice period.

We would now be pleased to use Graffiti’s services on future projects as and when they arise.”

Tony Webster, Arun Estates

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