Graffiti Design won the tender to supply Jones the Bootmaker with their new branded signs for their retail outlets. Jones is in the process of revamping their stores throughout the country and chose Graffiti Design to provide the stylish signs which are visually stunning and technologically ground breaking.
As Graffiti specialise in retail signs we are able to bring all of our know how to the party and advise on what the best materials and techniques to use were in order to achieve a sign which matched the designers vision. The designers of the signage and the new brand for Jones are London based company Dalziel & Pow.
I am sure that you will agree that the finished effect at Brompton Road in Central London is very effective and makes use of the glazed fascia at the front of the shop in order to really differentiate the brand from its competitors.
Graffiti hope that this will be the first of many signs which we provide to Jones and look forward to working closely with them and the designers on future projects.
We are very pleased to announce that Graffiti Design have been selected as the signage supplier for the new Carluccios restaurant in Milton Keynes. After a rigorous selection process Graffiti was chosen due to their knowledge of built up illuminated signs and ability to be innovative with the development of the existing specification.
Graffiti have developed a new signage system especially for the new Carluccio’s letters which uses rimless stainless steel letters with acrylic faces and a new LED system for illuminating the letters. This helps to make the letters stand out more and is a truer representation of the artwork and logo that Carluccio’s have in their brand.
As can be seen from the photos the main signs are now completed and due for installation in the next few weeks. Graffiti Design are very excited to be working with a fast growing and well respected company such as Carluccio’s and hope that we can help them with their future stores and signage development.
Lighting is important to any sign to increase its significance and impact. Therefore the lighting methods used should form part of the initial consideration and design of the sign. This of course impacts the budget, but any customer will find that it will be money well spent in the long term.
Traditionally signs have been illuminated through a number of different methods such as neon, fluorescent tubes and external lighting. In the last 5 years however there has been a new kid on the scene in the form of LED illumination. Below is a prime example of LED illuminated letters.
So what is the impact of LED lighting? Firstly, because the modules are so small these can be fitted into smaller letters and shapes than is possible from neon and fluorescents. There is also the capability to have different levels of lighting available such as brightness and fit adaptors which allows the variance of light and colour to change in order to grab attention, such as can be seen in the video below.
At the moment LED’s are a similar price to neon but they are coming down in price all the time. As with anything there are good LED’s and bad LED’s. It is therefore a good idea to know what brand of LED’s are being used in your illuminated sign and what guarantees they have, most reputable LED’s will have a guarantee of the number of hours they will last. Below is an example of poor LED’s.
Graffiti Design uses Sloane LED’s which are very reliable and guarantee 12k hours which is approximately 12 years before they will need to be replaced. The other benefit of LED’s is that they are easily replaceable when they do expire and if one brakes then you will not notice as there are so many.
Another benefit of LED’s is that they are more environmentally friendly; they use a lot less electricity than neon and fluorescent lighting and will pay back over fluorescent lighting within an average of 3 years. One final pitfall to avoid is spotting of LED’s, we overcome this by using diffusers to spread the light.
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Sovereign House in Brighton is one of the premium office spaces in central Brighton. Church street right next to the Royal Pavilion, you would think it would be easy to spot, but it wasn’t the easiest place to find.
When managing agents HO2 came to us with the brief that they wanted some corporate signage to help the building stand out we were keen to help. We worked closely with the HO2 management team to understand exactly what it was they were trying to achieve and from there we developed several design which we presented to them.
The winning design was chosen as 3D letters made from mirror polished stainless steel with electric blue Sloane LEDs fitted inside the letters to give a fantastic halo illumination effect. These letters where fitted to a mild steel curved frame with aluminium panels. The manufacture of this sign had to be very precise as the exterior of the building was curved with many different angles.
We fitted the sign in February and it took 2 hours in total. The effect can be seen from the photos and is stunning; our client is very pleased with the finished effect and believes it will increase the profile of the building along with the businesses which operate within it.
There are more examples of corporate signs and business signs on our website, if this article was of interest or you have any questions then feel free to get in contact with us or leave a comment.
One area which is definitely growing for Graffiti is the Museum and Heritage sector. Last week we installed the Heritage signage for the new Havering Museum.
What was the brief?
The project was HLF funded and linked to English Heritage, and it was opened by the mayor of Romford on 24th Feb. We were initially set a 16 week delivery but due to planning complications we had to complete in 10 weeks. The designs were created by David McCabe design who we have worked with on previous projects such as the renovation of Lewes Castle.
What was the signage?
We provided security grills to the 11 windows at the front of the old Romford Brewery which has been rebranded as Havering Museum. The grills consisted of hand forged steel frames and decorative cross bars, which then had brushed stainless steel text and logos applied to them. The logos were intricate leaf patterns with the grains running in the direction of the leaves to provide a 3d effect.
What did the client think?
We had the below response from Lauren Taylor at the London Borough of Havering:
“just to say thank you for getting the majority of the window grilles up at the museum before the opening event on Wednesday. They look fantastic and we had very positive feedback from everyone”
Graffiti Design is excited to announce that we can now offer all customers payments spread over 1-6 years through our sign leasing scheme setup with our partner Shire Leasing.
Here are 7 reasons why Sign Leasing could help your business:
1) Initial investment – Initial investment not needed as cost of signage spread across a 3 year term. 2) Increase Visual Impact – Due to the ability to spread signage costs a higher specification of product can be offered and opted for, thus increasing the visual impact of the installation and therefore the business. 3) Potential Increase in Business Performance – Due to the increased visual impact referred in (2) above there is a likelihood that the business performance will be better/increased. 4) Low Level Repayment – The levels of repayment are naturally determined by the market value of the installation, however, average costs are between £100-£150 per month. 5) Signage Ownership - Upon completion of the final payment the sign unit is fully owned by the leasee. 6) Extended Warranty – In order to maintain the appearance of the sign installation across the term of the agreement Graffiti Design offers an
extended warranty. Under the terms of this warranty the sign is
maintained twice yearly where all components are structurally
checked and rectified where necessary and standard light
fittings are replaced for new. 7) Options at Term Completion – Upon completion of the final payment a replacement sign is offered to update that which would now be 3 years old. This can be paid for by ‘restarting’ the agreement again or by
‘outright’ purchase at a significantly discounted rate. Alternatively nothing need be done and the agreement simply concludes.
For more information on Sign Leasing contact us: sales@graffitidesign.co.uk
Strike while the Iron is Hot… seems to be the motto that Brighton based retail chain The Offie work by. With much of the retail sector in trouble they have jazzed up their shop signs with a fresh new look that most definitely attracts attention.
In order to capitalise on the demise of the Threshers group at the end of 2009, the fast growing Chain has developed a new brand image for their premises in Worthing and Brighton.
The Offie in Worthing
The Offie has worked with Graffiti Design on four of their sites based across the South East so far and plans to roll the re-brand out across some of their other sites in the near future. The signage that The Offie have opted for is very striking as can be seen from the photos.
The build of the sign is matt black ACM material with raised letters and digital printing imagery. Be sure to keep an eye on your local offie for a fresh new look…
